2022 | Tunisia | Agriculture & Agribusiness | Services & Manufacturing

Commercial Due Diligence on a tuna canning company

Context & objectives:

A private equity firm operating in the MEA region is considering an investment in the canned tuna sector.The main objectives of the project were to:

  • Assess the canned tuna market opportunity
  • Assess the target’s strategy and capabilities
  • Review and adjust the business plan

Main achievements & impacts
  • Market sizing, market growth assessment, identification of growth drivers
  • Assessment of the competitive landscape
  • Regulatory framework identification and assessment
  • Analysis of the value chain: supply chain, suppliers, sourcing, clients, sales, distribution channels
  • Product assessment: brands, pricing
  • Production capability assessment: capabilities, utilization rate, waste rate
  • Assessment of trends and risks
  • HR, organization and governance evaluation
  • Export potential assessment

Related references

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