Development of a financial inclusion study and of marketing, communication, and advocacy strategies and plans in support of financial inclusion
Context & objectives:
The United Nations Development Programme (UNDP), part of the UN’s programs and funds, supports Tunisia’s key stakeholders—government, civil society, private sector, and others—in managing the country’s transition toward a more democratic, transparent, accountable, and resilient society.UNDP has mandated Matine Consulting to develop marketing, communication, and advocacy strategies for each of the targeted governorates (Kairouan, Gafsa, Tozeur, Kébili, Tataouine, Médenine, and Gabès). The objective is to raise awareness and understanding among women and youth in these regions about the existing financial products and services. This includes the design of key messages, communication channels, and formats such as targeted communication campaigns, financial education sessions, and educational videos.
