2022 | Tunisia | Financial Services

Assistance with the launch of a new banking offering for the Tunisian diaspora in Europe

Context & objectives:

As part of its international development startegy, our client, a major private group in Tunisia, aims to launch a neobank in Europe targeting the Tunisian diaspora.The group seeked assistance from Matine to consolidate its strategic vision and prepare the launch of its new subsidiary.

Main achievements & impacts
  • Building the strategic vision of the new subsidiary.
  • Identifying and prioritizing client segments.
  • Analysing needs of each segment and designing target value proposition (services, products, channels, pricing...).
  • Scoping implementation workstreams.
  • Defining the implementation roadmap.

Related references

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