2013 | Tunisia | Financial Services

Elaboration of a subsidiary development strategy for an international bank in Tunisia

Context & objectives:

Matine Consulting collaborated with an international strategy consulting firm to define the development strategy of the bank's subsidiaries in Tunisia.

The project strives to:

  • Identify development opportunities and key customer strengths
  • Evaluate each opportunity
  • Formulate a synthesis and recommendations

Main achievements & impacts
  • Market study of the banking sector in Tunisia
  • Mapping of the different offers and the competitive environment
  • Evaluation of development opportunities in the Tunisian banking sector
  • Identification of the most attractive opportunities following an impact / feasibility matrix

Related references

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