2021 | Tunisia | Health & Pharmaceuticals | Services & Manufacturing

Commercial due diligence in the hygiene products sector

Context & objectives:

BluePeak Private Capital is a private equity fund based in Tunis investing mainly in Africa via so-called ""Mezzanine"" investment vehicles. As part of its strategy, it plans to invest in the paper hygiene products sector, a highly competitive market with a limited growth profile due to demographic changes. Matine Consulting was hired to conduct the commercial due diligenceClient's objectives:

  • Understand the hygiene products’ market in the region
  • Evaluate the target from a strategic and operational point of view
  • To have a critical view of the target's business plan

Main achievements & impacts

Market study of toilet paper products in the North Africa region including market outlookComplete operational analysis of the target company highlighting its strengths in terms of positioning and production capacity as well as areas for improvementCritical review of a business plan for the target

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