2019 | Saudi Arabia | Services & Manufacturing | ICT & Innovation

Strategic review and transformation plan of a player specialized in immersive technologies and experiences

Context & objectives:

In a context of rapid and structural changes in the middle eastern economies, and technology disruptions, a leading augmented and virtual reality player in the GCC region, decided to make a strategic review.Main objectives :

  • Strategic review and definition of 2030 strategy
  • Design a related transformation program
  • Support the implementation of main initiatives

Main achievements & impacts

  • Definition and implementation of the marketing and sales strategy for a new product offering and repositioning on a national and regional scale.
  • Definition and support in the implementation of organizational changes (Governance and steering functions, Marketing and product development,
  • Purchasing and Logistics, Research and Development, Finance, Regulatory, Partnership and HR)

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