2021 | Tunisia | ICT & Innovation

Strategic review and support for the operationalization of the activities of the subsidiary specialized in digital transformation and innovation

Context & objectives:

The Majda Tunisia group is one of the most important foreign private investors in Tunisia with participations in the financial and tourism sectors.As part of its digital transformation strategy, the group has created a specialized subsidiary to accelerate the digital transition and to accompany the group's entities in their digital transformation.The group seeked assistance from Matine to consolidate its strategic vision and operationalize the activities of its new subsidiary.

Main achievements & impacts
  • Identification of needs within the group and identification of opportunities for the development of the new structure's activity.
  • Prioritization of opportunities in terms of impact (intra-group and market potential) and feasibility.
  • Formalization of the vision and positioning of the new structure.
  • Creation of a catalog of services (digital capabilities, cloud services, data analysis...).
  • Definition of a roadmap and launch of the first projects.
  • Review and update of the business plan.

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